Our mission

Dear Productivity Enthusiasts,

Productivity lies not in doing as much as you can, but in doing what truly matters. As someone who has spent years immersed in the world of productivity apps, I’ve had the privilege of reviewing hundreds of them on my YouTube channel. Through this journey, I’ve discovered a painful insight: many productivity tools, though well-intentioned, often cause stress, overplanning, and a paralyzing sense of perfectionism with their endless checklists, dopamine-hijacking usage-based rewards, and overpromising marketing tactics. This realization inspired me to create 2080, a digital productivity assistant that embraces the essence of the Pareto principle: 20% of efforts generate 80% of results.

2080 is designed to help you cut through the noise and zero in on what’s truly important. Built by a dedicated team with proven effective productivity principles shared in books like Getting Things Done, Building a Second Brain, and Atomic Habits, we understand that an endless stream of checkboxes and meticulous planning can make you feel like you’re never doing enough. Our goal is to alleviate this pressure by providing a streamlined experience that emphasizes meaningful tasks over sheer quantity. With 2080, you’ll be able to identify and prioritize the actions that have the most significant impact on your goals, ensuring that your efforts are both effective and fulfilling.

Our mission is to redefine productivity by fostering a mindset that values quality over quantity. At 2080, we are committed to helping you achieve more by doing less but doing it better. We believe that by concentrating on the critical few tasks that drive progress, you can unlock your full potential and experience a more balanced and rewarding life. Our app is built with simplicity and effectiveness at its core, allowing you to stay focused and motivated without feeling overwhelmed.

Thank you for joining us on this journey towards smarter productivity. Together, let’s embrace the power of the 20% and transform the way we approach our goals. Here’s to a future where productivity is not about doing more, but about achieving more with less.

Lucas Prigge

Founder of 2080